The Study Of Creativity And Innovation In Promotion Strategy In The New Age Of Competition

Authors: Prof Chandresh Urji

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Abstract: This paper is concerned about the study of creativity and innovation which has been introduced day to day in a new advertising world. As we know Advertising is both art and science. The science of advertising is the analytical part that we have been looking at up to this point: setting goals, deciding strategy, choosing among different creativity styles. Creativity is word in which we see something new and unique when we look at something old. It is all heart of civilization and is the driving force of revolution. In this paper we study unique and innovative strategy adopted by the marketers in new age of digital life.

Keywords: Creativity, Advertising, Strategy, Revolution, Marketers

Paper Id: 109

Published On: 2018-03-01

Published In: Volume 6, Issue 2, March-April 2018

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