Consumer Aptitude on Swaraj Tractor

Authors: Ramesha N G

DOI: https://doi.org/10.17605/OSF.IO/TNZGK

Short DOI: https://doi.org/ggrs8z

Country: India

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Abstract: Human wants can be satisfied by goods and services. It can be through the process of production, it is absolutely necessary on the part of the produces. To know the value structure of the society and preferential motive of the consumer because profit in the main objective motive of producers.
Due to recent developments and industrial revolution, now it is easy to accept the new technology for agriculture lands. Its due to this
people can utilize the modern techniques to improve their agriculture productivity. The new technology, which can be, adopted for agriculture productivity for example Tractors.
A tractor plays an important role in the agriculture industry. without the help of tractor the farmers take a lot more time to plough their field. Thanks to modernization, the tractors make the work of the farmers to be finished on time. It also acts a travel accommodation to the village people those who travel daily from village to the city.
A tractor not only help the farmers in plough their fields but also help in the other day to day work of the farmer either it carry people those who travel from village to city. It also to carry bulk of goods from one place to another.
Due to finance facility scheme, the farmers get easy installments to purchase the tractors with the less rate of interest. So due to the easy installment every farmer can fulfill their dream to acquire the tractor to plough their agricultural land.

Keywords: marketing strategies

Paper Id: 152

Published On: 2017-06-08

Published In: Volume 5, Issue 3, May-June 2017

Cite This: Consumer Aptitude on Swaraj Tractor - Ramesha N G - IJIRMPS Volume 5, Issue 3, May-June 2017. DOI 10.17605/OSF.IO/TNZGK

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