Bharti Walmart Tie Up: Opportunities and Challenges

Authors: Gururaj P. Chapparbandi

Country: India

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Abstract: The Indian retail scene was abuzz with activity with AT Kearney listing India as the topmost in market attractiveness, many foreign retailers were looking to enter India. Walmart, the world-renowned retailer had tie-up with Bharti Enterprises Ltd., a leading telecom company in India. While many synergies were expected out of the deal, the Indian retail scene had its share of challenges.

The case outlines the areas of opportunities and challenges that the Indian retail scene offered. It provides scope for the student to understand the dynamic of the Indian retail scene and facilitates debate on the future of Indian retail. It also allows for discussion on whether the Bharti Walmart combine would win the race in the Indian retail market.

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Paper Id: 1617

Published On: 2015-04-20

Published In: Volume 3, Issue 2, March-April 2015

Cite This: Bharti Walmart Tie Up: Opportunities and Challenges - Gururaj P. Chapparbandi - IJIRMPS Volume 3, Issue 2, March-April 2015.

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