Social Media (Facebook) Marketing: A Study of Readiness in Indore City

Authors: Akash Agrawal, Sanjay Maheshwari

Country: India

Full-text Research PDF File:   View   |   Download

Abstract: The growing popularity and usage of internet in the city forcing the advertisers and marketers to promote their products and services through Social Media platforms. Various social media platforms have grown with tremendous speed in Indore. In the past, advertisers and marketers had traditional media of communication to reach their audiences, and to wage advertising ‘war’ in competition against themselves. Growth of Facebook has brought a typical shift in the way marketers endorse their products and services. Research on advertisement through social network like Facebook and the readiness of its users are still developing in Indore city.

Level of readiness to Facebook advertisement who are always active social media users: Sample of 178 respondents were collected from the youth of Indore City. The researcher found the youth of Indore well aware about Facebook advertisement; they also liked advertisement encountered in Facebook. Present study also supports previous study that social media advertisement is more eye catchy and assertive. Facebook advertisement are more visible and positioned properly to set target audience. Detailed, brief message can be shared compared to other social media platform.

Keywords: Social Media, Advertisement, Facebook, Marketing, Ad Target Audience

Paper Id: 1630

Published On: 2023-01-18

Published In: Volume 11, Issue 1, January-February 2023

Cite This: Social Media (Facebook) Marketing: A Study of Readiness in Indore City - Akash Agrawal, Sanjay Maheshwari - IJIRMPS Volume 11, Issue 1, January-February 2023.

Share this