Trends of Paid News in Print Media and its Impact: An Overview (With Special Reference to Two Major Hindi Newspapers Published from Allahabad)

Authors: Ajay Kumar Singh

Country: India

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Abstract: The role of media in India's freedom struggle is not hidden from anyone. At that time, the media was dedicated to India's independence and new development beyond personal selfishness. But today the scenario of journalism has completely changed, it has become a profession from a mission. Be it print or electronic, both have completely entered the corporate culture. Media and journalists gradually moved away from public concern and there was a competition among them to earn profits by ignoring all the charges. Paid news has become a medium used by corporate sector companies or other business establishments. Due to the commercialization of journalism, paid news is now becoming essential. Paid news means news that has been published and broadcast by paying money or any other transaction that has taken place. In the present times, we have to accept that the fourth pillar of democracy is increasingly getting involved in the unethical and valueless commercial business of paid news and due to this, the character of the media is rapidly changing.

Keywords: Print Media, Paid News, Press Council of India, Election Commission

Paper Id: 1704

Published On: 2017-07-11

Published In: Volume 5, Issue 4, July-August 2017

Cite This: Trends of Paid News in Print Media and its Impact: An Overview (With Special Reference to Two Major Hindi Newspapers Published from Allahabad) - Ajay Kumar Singh - IJIRMPS Volume 5, Issue 4, July-August 2017.

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