Investigating the Influence of Facility Location on Supply Chain Performance in Tanzanian Brewing Companies

Authors: Yasmine Ramadhani, Benson James Lyimo

Country: Tanzania

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Abstract: Effective facility location decisions play a critical role in optimizing supply chain performance. This study investigated the influence of facility location on supply chain performance in Tanzanian brewing companies, with a specific focus on Tanzania Breweries Limited (TBL), Serengeti Breweries Limited, and Darbrew Limited. The research examined the factors considered in facility location decisions and their relationship with supply chain performance. The findings highlighted the importance of factors such as proximity to customers and suppliers, transportation infrastructure, labor availability and cost, market demand and growth potential, regulatory environment and government policies, infrastructure and utilities, business environment, competitor analysis, and socio-economic factors. Based on these findings, the primary recommendation is for brewing companies to carefully assess and analyze these factors when making facility location decisions. By conducting thorough evaluations and considering the unique requirements and opportunities in their industry, companies can strategically position their facilities to maximize supply chain efficiency, minimize costs, and enhance overall performance.

Keywords: Facility Location, Supply Chain Performance, Brewing Companies

Paper Id: 230266

Published On: 2023-07-25

Published In: Volume 11, Issue 4, July-August 2023

Cite This: Investigating the Influence of Facility Location on Supply Chain Performance in Tanzanian Brewing Companies - Yasmine Ramadhani, Benson James Lyimo - IJIRMPS Volume 11, Issue 4, July-August 2023.

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