A Study on Customer Satisfaction and Customer Loyalty in Market Services

Authors: Rakesh Ramteke

Country: India

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Abstract: The very purpose of this study is to emphasize the relevance of satisfaction, contentment; joy and the delight which every possible customer seeks when indulge in a brand. Investment of a customer into a brand is priceless but the challenges which an individual has to encounter aren’t a jack’s play. Selling and marketing is always a concern matter of debate but the ultimate goal of any of those activities is to accomplish satisfaction following customer retention. Loyalty isn’t just a heavy word the persistent practice of bring back of the customer over and over again isn’t a small job. Loyalty is certainly closely related with the foundation stone of satisfaction. Customer satisfaction encompasses factors likely affective response, perceived value, fulfilling important needs, and few metrics as well. Whereas other ways customer loyalty is a m marketing approach that realizes and rewards customers who purchases or engage in brand on recurring basis. Truly, both are customer oriented and goal centric. Still striving this pathway is a contemporary issue for possibly every leading and growing brand. The concerns of satisfaction and loyalty are more of due care for start-up and under developing brands as the key critical areas of growth are vested on these two factors. Rightly said the debate among satisfaction and loyalty is as silly as beating around the bush. . Customers are the link to a business success. A business organization should focus on a huge number of customers, for this customer satisfaction and loyalty should be incorporated along the long-term goals. This thesis was implemented to an analysing the relationship between customer satisfaction and customer relationship. The objective of this research is to study the concept of customer satisfaction, customer loyalty and its relationship. Today the loyalty issues probe in more with regards to service quality as well as intangibility is major drawback. while driving the customer to desk and engaging with them through services rendered are very effective if channelized and maintained promptly only. The relationship with the customer determined all those possible aspects where your brand expects to reach, and loyalty is cheery on top to add value as well as competitive advantage over the years of existence striving the heat of the market and sustaining and flourishing in such constrained environment. The relationship of a brand and customer is as an infant the more you care and nourish, bring more positive target at your place for your product no matter at what price.

Keywords: Customer Satisfaction, Customer Loyalty, Marketing, Relationship, Service Quality, Value

Paper Id: 230335

Published On: 2022-10-21

Published In: Volume 10, Issue 5, September-October 2022

Cite This: A Study on Customer Satisfaction and Customer Loyalty in Market Services - Rakesh Ramteke - IJIRMPS Volume 10, Issue 5, September-October 2022.

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