Study of Consumer Behaviour for Purchasing Android Cell Phone

Authors: Madhu Kumari

Country: India

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Abstract: Customer buying behaviour is also the process by which individuals search for, select, purchase, use and dispose of goods and services, in satisfaction of their needs and wants. The main aim of customer buying behaviour is to meet and satisfy the needs and the wants of the target customers. The study gives a brief about the perception & buying behaviour of customers towards various mobile brands, customer preference level associated with different mobile phones, major features which a customer looks for in a mobile before making a purchase and factors that influence decision-making in purchasing a mobile phone. The Customers have their own smart phones. We had identifying from the above data the behaviour of the customers for buying a smart phones. We had also studied the factors which can be influencing to the buying a smart phones factors likes that (Brand, Price, Reviews, etc.). The most of the Customers had preferred a smartphone which is manufactured by the Indian companies as well as Multi-National companies. We had also survey from the customers who are having a smart phones What is the main purpose of the customers for buying a smart phones. The Purchase of smart phones is beneficial for the customers in the daily life.

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Paper Id: 230498

Published On: 2023-11-05

Published In: Volume 11, Issue 6, November-December 2023

Cite This: Study of Consumer Behaviour for Purchasing Android Cell Phone - Madhu Kumari - IJIRMPS Volume 11, Issue 6, November-December 2023.

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