Enhancing Relevance- Marketing for Sustainable Success: Ethical, Responsible, and Profitable

Authors: Rishik Gupta, Pranav Oza

DOI: https://doi.org/10.37082/IJIRMPS.v12.i4.230857

Short DOI: https://doi.org/gt5rm9

Country: India

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Abstract: This research paper examines the changing landscape of marketing, with a focus on ethical, responsible, and profitable practices essential for contemporary businesses. It contributes to the discussion on how these practices impact the
dynamic marketing world, encouraging research and discourse among experts, business professionals, and academics.

Keywords: Social Media Marketing, Consumer Behaviour, Product Management, Services Marketing, B2B Marketing

Paper Id: 230857

Published On: 2024-07-29

Published In: Volume 12, Issue 4, July-August 2024

Cite This: Enhancing Relevance- Marketing for Sustainable Success: Ethical, Responsible, and Profitable - Rishik Gupta, Pranav Oza - IJIRMPS Volume 12, Issue 4, July-August 2024. DOI 10.37082/IJIRMPS.v12.i4.230857

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