Local News Reimagined: The Hyperlocal Media Revolution from GPS Hotspots to Citizen Journalists

Authors: Harsh Vardhan Dubey

DOI: https://doi.org/10.37082/IJIRMPS.v9.i4.230872

Short DOI: https://doi.org/gt5jkr

Country: India

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Abstract: In recent years, hyperlocal media has gained significant traction, driven by advancements in digital technology and geolocation tools. Fisher and Applebaum (2015) proposed a pioneering system that leverages GPS-enabled devices to create localized hotspots for content distribution, allowing users to broadcast tailored information within specific geographic areas. Vatsal et al. (2018) further underscored the potential of geolocation technology in delivering content based on user preferences and location, demonstrating the feasibility and effectiveness of hyperlocal content distribution at a granular level. The evolution of hyperlocal media is marked by the rise of citizen-led community news operations, responding to the decline of traditional local newspapers. Harte et al. (2018) discussed how these initiatives utilize social media and blogging platforms to maintain community engagement and accountability. Despite facing financial instability and operational challenges, hyperlocal media continues to play a crucial role in fostering community identity and social cohesion.
This study employs a descriptive and qualitative research design, systematically reviewing literature from academic databases such as Google Scholar, JSTOR, and Typeset using keywords like 'hyperlocal media,' 'digital media,' 'regional digital media,' and 'digital journalism.'
It highlights the transformative potential of hyperlocal media in delivering personalized, contextually relevant content, enhancing user engagement, and supporting community-building efforts. However, significant challenges remain, including economic viability, resource limitations, audience engagement, and sustainability concerns. The study underscores the need for more localized news coverage and innovative business models to ensure the long-term sustainability and effectiveness of hyperlocal media platforms.

Keywords: Hyperlocal Journalism, Hypelocal Media,Regional Media, Regional Digital Journalism

Paper Id: 230872

Published On: 2021-07-04

Published In: Volume 9, Issue 4, July-August 2021

Cite This: Local News Reimagined: The Hyperlocal Media Revolution from GPS Hotspots to Citizen Journalists - Harsh Vardhan Dubey - IJIRMPS Volume 9, Issue 4, July-August 2021. DOI 10.37082/IJIRMPS.v9.i4.230872

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