Role of Marketing Mix in Product Promotion Concerning FMCG Sector

Authors: Dr. Nishant Dubey

Country: India

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Abstract: The fast-moving consumer goods (FMCG) sector relies heavily on effective marketing strategies to differentiate products and drive consumer purchases. This study explores the role of the marketing mix—Product, Price, Place, and Promotion—in promoting FMCG products. It examines how each element influences consumer behavior, enhances brand loyalty, and contributes to successful promotional campaigns. The integration of the extended marketing mix, including People, Process, and Physical Evidence, is also discussed, highlighting their importance in shaping consumer perceptions and experiences. Additionally, the impact of digital marketing and corporate social responsibility (CSR) initiatives on the marketing mix is analyzed, demonstrating their significance in the modern marketing landscape. The study underscores the necessity for FMCG companies to continuously adapt their marketing strategies to meet evolving consumer needs and market dynamics, providing valuable insights for practitioners and researchers in the field.

Keywords: Marketing Mix , FMCG Sector , Product Promotion , Consumer Behavior , Digital Marketing

Paper Id: 230887

Published On: 2021-07-02

Published In: Volume 9, Issue 4, July-August 2021

Cite This: Role of Marketing Mix in Product Promotion Concerning FMCG Sector - Dr. Nishant Dubey - IJIRMPS Volume 9, Issue 4, July-August 2021.

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