Constraints in Access and Adoption of Agricultural Information through Digital Media

Authors: Satyendra Kumar Manjhi

DOI: https://doi.org/10.37082/IJIRMPS.v11.i6.230899

Short DOI: https://doi.org/gt5v8p

Country: India

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Abstract: information. However, there are complex factors that create barriers to effective dissemination of information and ideas. In the current information , digital media play a role of key medium for knowledge sharing between scientific research systems and farmers. Digital media make aware to the about various farm practices and latest technologies, but farmers face some difficulties while using digital media for agricultural information. The present paper discusses in depth the “Constraints in Access and Adoption of Agricultural Information through Digital media” using a survey research design to collect primary data through questionnaires distributed among respondents. The study highlights the importance of digital literacy, credible information sources, farmer-centric content, and interactive communities within social media platforms to enhance trust and practical adoption of innovation. Recommendations can be offered to promote more effective use of social media for agricultural knowledge sharing.

Keywords: Digital Media, Agriculture, Access of Information, Constraints, Information

Paper Id: 230899

Published On: 2023-11-03

Published In: Volume 11, Issue 6, November-December 2023

Cite This: Constraints in Access and Adoption of Agricultural Information through Digital Media - Satyendra Kumar Manjhi - IJIRMPS Volume 11, Issue 6, November-December 2023. DOI 10.37082/IJIRMPS.v11.i6.230899

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