The Role of Donor Education in Enhancing Blood Donation Retention: Perspectives from Donors and Donation Center Staff

Authors: Saleh S. Almutairi, Abdulmohsen A. Alotaibi, Eman H. Alamri, Shaqra N. Al Yami, Ghada M. Alabdulrahman, Fatemah A. Alanazi

DOI: https://doi.org/10.5281/zenodo.13846148

Short DOI: https://doi.org/g5vvcc

Country: Saudi Arabia

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Abstract: Background: Donor retention is a significant challenge for blood donation centers, and donor education has emerged as a key strategy to improve retention rates. This study explores how educational initiatives influence donor retention from the perspectives of both donors and donation center staff.

Objective: To examine how donor education impacts donor retention and identify barriers to delivering effective educational programs.

Methods: A qualitative study was conducted using semi-structured interviews with 20 blood donors and 10 donation center staff at a tertiary hospital. Thematic analysis was employed to identify key themes.

Results: Donor education reduced anxiety, increased confidence, and encouraged repeat donations, particularly through personalized and post-donation follow-ups. However, barriers such as information overload and resource limitations at donation centers hindered the effectiveness of educational efforts.

Conclusion: Simplifying educational materials, personalizing donor engagement, and using digital tools for follow-up can enhance donor retention and improve blood donation programs.

Keywords: Donor retention, blood donation, donor education, qualitative study, donor engagement

Paper Id: 231259

Published On: 2021-06-09

Published In: Volume 9, Issue 3, May-June 2021

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