Bridging the Strategy Gap: Redefining Engineering Services for Product-Centric Firms

Authors: Karthik Hosavaranchi Puttaraju

DOI: https://doi.org/10.5281/zenodo.14122031

Short DOI: https://doi.org/g8qtsw

Country: United States

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Abstract: Engineering service providers and product-centric firms have the bond that is very much necessary to make both industries successful. However, due to the nature of their operation, they differ in their business strategy and approach to relationships, creating a gap in strategic alignment. This paper addresses the critical areas of misalignment and how these organizations can create mutual value with alignment. It also emphasizes how emerging technologies like artificial intelligence (AI) and data-driven solutions address these strategic gaps. By analyzing these strategic gaps, this paper proposes how digital transformation can help enhance collaboration, improve efficiency, and drive innovation across engineering and product development. The paper also proposes a framework that highlights the important components to be considered while creating a relationship between EPS and a product-centric company to build trust, effective collaboration, and mutual value.

Keywords: Engineering services providers (EPS), Product-centric Firms, Business Strategy, Strategic Alignment, Digital Transformation, Artificial Intelligence (AI), Value Creation

Paper Id: 231588

Published On: 2021-05-06

Published In: Volume 9, Issue 3, May-June 2021

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