Digital Transformation in Product Innovation: A Multidimensional Framework and Case Study Analysis of Automated Beverage Equipment

Authors: Karthik Hosavaranchi Puttaraju

DOI: https://doi.org/10.5281/zenodo.14208753

Short DOI: https://doi.org/g8rrc5

Country: USA

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Abstract: Innovation and Transformation have been an integral part of successful organizations for the last several decades, as digitization has conquered every aspect of business, from operations and customer support to engineering. The digitization of existing tools, while introducing new tools, has led to much more significant change management needs in innovation than in previous years. The integration of multidimensional models and digital tools to enhance product innovation and transformation in large corporations has become extremely important. This paper leverages a multidimensional product-concept model, examining the impact of technology, end-user experience, brand, and business strategy on cross-functional knowledge creation. The application of this model is illustrated through a case study of Foodservice equipment from the quick-serve restaurant industry, highlighting the significant role of end-user experience in driving innovation transformation. Additionally, the paper investigates the role of Product Innovation Strategy (PISs) in setting organizational goals, strategic direction, and resource allocation for new product portfolios. The findings suggest that highly innovative firms benefit from specific PIS content and a well-formulated PIS process, which positively influences new product performance. Furthermore, the study underscores the transformative impact of digital collaboration tools, such as collaborative information technology (CIT), and Artificial intelligence (AI), on the innovation process in new product development (NPD). These tools facilitate knowledge creation, accelerate problem-solving, and enable new configurations of people, teams, and firms. The research also addresses the challenges and opportunities presented by these tools, including the need for new skills and the potential for tool switching costs. This paper provides valuable insights for organizations aiming to enhance their product innovation capabilities through the strategic use of multidimensional models and digital tools.

Keywords: Product Innovation, Digital Tools, Multidimensional Models, Cross-Functional Knowledge Creation, Product Innovation Strategy (PISs), New Product Development (NPD), Human-Centered Design, Business Architecture, End-User Experience, Technology Integration, Brand Strategy, Business Logic, Collaborative Information Technology (CIT), Process Optimization, Capability Transformation, Strategic Resource Allocation, Innovation Process, Organizational Transformation

Paper Id: 231631

Published On: 2022-10-05

Published In: Volume 10, Issue 5, September-October 2022

Cite This: Digital Transformation in Product Innovation: A Multidimensional Framework and Case Study Analysis of Automated Beverage Equipment - Karthik Hosavaranchi Puttaraju - IJIRMPS Volume 10, Issue 5, September-October 2022. DOI 10.5281/zenodo.14208753

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