International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences
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Neuroscience Meets Mixology: How Understanding the Brain’s Response to Flavors Can Elevate Beverage Experiences

Authors: Alok Satish Chaughule

DOI: https://doi.org/10.5281/zenodo.14261109

Short DOI: https://doi.org/g8s4zv

Country: USA

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Abstract: This article explores the intersection of neuroscience and mixology, examining how understanding the brain’s response to flavors can deepen and enhance the art of crafting beverages. By analyzing how sensory cues—such as taste, aroma, texture, and visual appeal—are processed by the brain, mixologists can elevate the drinking experience, creating cocktails that not only delight the palate but also elicit powerful emotional responses. From the role of memory in flavor perception to the influence of environment on taste, this piece unpacks how neuroscience is transforming the future of beverage experiences.

Keywords: Neuroscience and Mixology, Sensory Experience, Flavor Perception, Neuro gastronomy, Memory and Flavor Recognition, Texture and Mouthfeel, Sensory Integration, Technological Innovation.


Paper Id: 231715

Published On: 2022-01-05

Published In: Volume 10, Issue 1, January-February 2022

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