Customer 360: A Holistic View

Authors: Balaji Ethirajulu

DOI: https://doi.org/10.5281/zenodo.14508086

Short DOI: https://doi.org/g8v5jk

Country: USA

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Abstract: In today’s data-driven world, companies want to have a clear understanding of their customers. Customer 360 was designed to deliver unified customer data across all touchpoints that would allow companies to provide more individualized experiences, make better decisions, and build loyal customers. This article explores the core value proposition, perks, and challenges of a customer 360 strategy. By bringing together data across different sources, including CRM, marketing automation tools, and social media feeds, companies can establish one true-to-truth for customer data. This integrated picture helps companies create targeted marketing campaigns, customer service, and product optimizations. However, the implementation of customer 360 best practices should be done in a way that’s mindful of data quality, privacy, and security. The article provides best practices on data integration, analytics, and personalization, as well as how new technologies such as AI and machine learning can help enhance Customer 360 initiatives.

Keywords: AI/ML, Real time analytics, Data Integration, Data Security on Blockchain

Paper Id: 231843

Published On: 2021-07-13

Published In: Volume 9, Issue 4, July-August 2021

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