Exploring Consumer Behavior in Online Shopping of Laptops: Insights from the Indian Market with Special Reference to Raipur

Authors: Dr Sandeep Jashwant

Country: India

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Abstract: This study investigates the consumer behavior patterns and preferences in online shopping for laptops in India, focusing on Raipur as a representative market. The research delves into key factors influencing purchase decisions, including price sensitivity, brand loyalty, and ease of online shopping platforms. A mixed-method approach is utilized, combining quantitative data analysis with qualitative insights from case studies of leading companies such as Dell, HP, and Lenovo. Findings highlight a significant shift towards online platforms driven by convenience and competitive pricing. The study provides actionable recommendations for e-commerce platforms and laptop manufacturers to enhance their strategies in the Indian context.

Keywords: Consumer Behavior, Online Shopping, Laptops, Raipur, India, E-Commerce, Qualitative Study, Purchase Decision, Dell, HP, Lenovo.

Paper Id: 231941

Published On: 2023-07-04

Published In: Volume 11, Issue 4, July-August 2023

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