Consumer Behavior in Online Shopping for Computers: A Qualitative Analysis with an Indian Perspective

Authors: Dr Kamalesh Kishore Shrivastava

Country: India

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Abstract: The rapid adoption of e-commerce platforms has transformed consumer purchasing behavior for computers, particularly in emerging markets like India. This paper explores the factors influencing consumer behavior, including pricing, trust, brand preferences, and after-sales services. A qualitative approach was adopted, with primary data collected through interviews in Raipur and secondary data analyzed from reports of leading e-commerce platforms. Case studies of Amazon, Flipkart, and Dell India highlight diverse strategies to meet consumer expectations. The findings underscore the importance of platform trust, convenience, and enhanced customer support, offering insights for businesses to tailor their strategies.

Keywords: Consumer Behavior, Online Shopping, Computers, E-Commerce Platforms, Indian Market, Brand Preferences, After-Sales Services

Paper Id: 231942

Published On: 2023-09-05

Published In: Volume 11, Issue 5, September-October 2023

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