Aligning Stakeholder Communication with Strategic Goals: A Case for Transparency and Trust: Best Practices for Managing Communications during Complex, High-Stakes Transformations

Authors: Priyanka Taranekar

DOI: https://doi.org/10.5281/zenodo.14852623

Short DOI: https://doi.org/g84q3f

Country: USA

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Abstract: This paper examines the significant role that strategic communication plays in driving successful large-scale, high-stakes organizational transformations. While organizations often focus on technical and operational aspects of change initiatives, effective stakeholder communication frequently receives insufficient attention, leading to resistance, misalignment, and potential failure of transformation efforts. The author has undertaken comprehensive analysis of existing literature and used industry best practices to propose a framework for developing and implementing stakeholder communication strategies. The framework emphasizes the importance of transparent messaging, audience-specific communication channels, and consistent leadership engagement throughout the transformation journey. It highlights the importance of multi-channel approaches to communication, from leadership-led town halls to targeted one-on-one sessions. By adopting this structured appraoch to communication, organizations undergoing large-scale transformation can better manage stakeholder expectations, reduce resistance to change, and ultimately achieve their strategic transformation objectives. The paper concludes by highlighting the economic benefits of robust communication strategies, including reduced productivity losses, improved employee retention, and accelerated adoption of change initiatives.

Keywords: Strategic Change, Transformation Management

Paper Id: 231977

Published On: 2021-02-10

Published In: Volume 9, Issue 1, January-February 2021

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