Holiday E-commerce Strategies and the Role of AI in Boosting Holiday Sales

Authors: Ridhima Arora

DOI: https://doi.org/10.5281/zenodo.14631621

Short DOI: https://doi.org/g8zdtx

Country: United States

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Abstract: The holiday season is a critical period for e-commerce companies, often accounting for a significant portion of annual revenues. In this competitive landscape, e-commerce companies employ diverse strategies to maximize customer engagement and sales. Recently, the integration of Artificial Intelligence (AI) into these strategies has transformed how businesses operate during the holidays. This paper explores traditional and modern e-commerce strategies, focusing on the transformative role AI plays in enhancing these approaches to drive holiday sales. Additionally, it delves into challenges, ethical implications, and future trends, supported by detailed case studies and insights, along with ROI metrics and visual aids.

Keywords: -

Paper Id: 232011

Published On: 2023-12-28

Published In: Volume 11, Issue 6, November-December 2023

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