Understand Key Features in Financial Services Cloud Vs Service Cloud

Authors: Kalpana Puli, Sai Rakesh Puli

DOI: https://doi.org/10.5281/zenodo.14752498

Short DOI: https://doi.org/g827qq

Country: USA

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Abstract: The financial services industry faces significant challenges in managing customer relationships due to fragmented systems and a lack of unified platforms. The transformative impact of Salesforce's Financial Services Cloud (FSC) compared to the general Service Cloud is explored, emphasizing how FSC addresses specific needs within banking, wealth management, and insurance sectors. By providing a comprehensive view of client financial profiles, FSC enhances personalized service delivery and client engagement. Key features such as 360-degree customer insights, automated compliance checks, and integrated household management illustrate how FSC streamlines operations and improves regulatory adherence. Ultimately, FSC not only facilitates better client relationships but also positions financial institutions to thrive in a competitive landscape.

Keywords: Financial Services Cloud, Customer Relationship Management, Personalized Service, Client Engagement, Regulatory Compliance, Data Security, Integrated Household Management, Salesforce, Wealth Management

Paper Id: 232060

Published On: 2023-12-05

Published In: Volume 11, Issue 6, November-December 2023

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