New Product Forecasting of Appliance and Consumables: Bass Model

Authors: Keval Babu

DOI: https://doi.org/10.5281/zenodo.14850975

Short DOI: https://doi.org/g84qgs

Country: USA

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Abstract: Drinkworks, a joint venture by Anheuser-Busch and Keurig Green Mountain Inc., has created an in-home alcohol drink system. The challenge was predicting demand throughout the product's life-cycle. As a new organization, Drinkworks needed a systematic demand planning tool for baseline strategic and operational forecasts, which would aid in sales and operations, production planning, and material resource planning. This thesis focuses on selecting mathematical models to forecast demand, particularly using the Bass model for the initial launch phase despite limited market knowledge. It also details the methodology to forecast pod consumption, including the average consumption rate per appliance, cumulative appliances sold to retailers, cluster analysis, and appliance forecast.

Keywords: Bass model, pods, SARIMA, SMA, associative model, forecasting, p, q,m, DP, SKU

Paper Id: 232118

Published On: 2018-08-08

Published In: Volume 6, Issue 4, July-August 2018

Cite This: New Product Forecasting of Appliance and Consumables: Bass Model - Keval Babu - IJIRMPS Volume 6, Issue 4, July-August 2018. DOI 10.5281/zenodo.14850975

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