The Impact of Digital Advertising on In-Store and Online Sales: A Data Analytics Perspective

Authors: Divya Chockalingam

DOI: https://doi.org/10.5281/zenodo.15054784

Short DOI: https://doi.org/g884b4

Country: USA

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Abstract: Digital advertising has transformed the retail landscape by leveraging data analytics to optimize marketing strategies and drive sales both online and in physical stores. This paper explores the measurable impact of digital advertising on in-store and online sales through a data-driven lens. By analyzing consumer behavior, click-through rates, conversion metrics, and foot traffic data, we demonstrate how digital campaigns influence purchasing decisions. The study proposes a solution integrating predictive analytics and real-time data processing to enhance advertising efficacy. Results indicate a 15-20% increase in online sales and a 10% uplift in in-store visits attributable to targeted digital campaigns. The scope of this research spans e-commerce platforms and brick-and-mortar retail, offering insights into future advertising trends.

Keywords: Digital Advertising, Data Analytics, Online Sales, In-Store Sales, Consumer Behavior, Predictive Analytics, Retail Marketing

Paper Id: 232273

Published On: 2019-04-10

Published In: Volume 7, Issue 2, March-April 2019

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