AI-Driven Product Development in Financial Services: Innovation, Strategy, and Regulation

Authors: Latha Ramamoorthy

Country: United States

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Abstract: Artificial Intelligence (AI) is revolutionizing financial product innovation by enhancing decision-making, personalizing customer experiences, and mitigating risks. This paper integrates established product innovation frameworks to examine the role of AI in financial services, specifically within new product development (NPD), cross-functional collaboration, and competitive differentiation. We present an empirical analysis comparing AI-driven financial models using statistical validation techniques, including t-tests and regression analyses, ensuring rigorous validation through sample size justification, cross-validation, and robustness checks. Our study employs a dataset of 500,000 transactions, with stratified sampling to minimize bias, and applies sensitivity analysis to confirm the stability of the models under varying conditions, to evaluate fraud detection and credit risk models. Additionally, proprietary case studies of financial institutions that have successfully implemented AI-driven product strategies are included. The findings underscore AI’s impact on financial product innovation, while also addressing ethical, regulatory, and transparency challenges. Product managers are provided with a structured framework for responsible AI adoption in financial product development, ensuring compliance with regulatory standards and mitigating algorithmic bias.

Keywords: Artificial Intelligence, Financial Services, Product Innovation, AI Governance, Credit Risk Modeling, Fintech, Explainable AI

Paper Id: 232321

Published On: 2025-03-28

Published In: Volume 13, Issue 2, March-April 2025

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