Customer Segmentation

Authors: Sakshi Subhash Balpande, Janvi Dinesh Kolhe, Aparna Ramkrishna Neware, Pramila Gharjale

DOI: https://doi.org/10.37082/IJIRMPS.v13.i2.232353

Short DOI: https://doi.org/g9fgd4

Country: India

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Abstract: The project Customer Segmentation aims to develop a customer segmentation model using a machine learning techniques to analyze purchasing behavior and demographic information. By grouping customers based on similarities, the business can target each segment and increases profitability and customer satisfaction.

Keywords: Machine Learning, Python, K-Means Clustering, Data Analytics, Data Visualization

Paper Id: 232353

Published On: 2025-04-08

Published In: Volume 13, Issue 2, March-April 2025

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