A Study of the Factors which Influence Consumers towards Green Fast Moving Consumer Goods (FMCG)

Authors: Dr C K Tiwari, Namita

DOI: https://doi.org/10.17605/OSF.IO/YWFJ4

Short DOI: https://doi.org/ggrs95

Country: India

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Abstract: Last few decades, In India, the demand of green products is growing faster due to the increased interest of consumers towards Eco-friendly product. Fast moving consumers goods are one of the best goods among them. In this research paper the factors which influence consumers towards green FMCG in KANPUR. The factors which influence such as status symbol, harmful for society, harmful for health, price factor and availability. Consumers today are increasingly “thinking green” and are willing to pay more for Eco- friendly products. This paper also focuses on the success of efforts put by marketers in bringing green brands awareness in consumer’s mind. Even through the awareness and the usage of Green FMCG products among the people is very low and majority of them are having consciousness about the Eco-friendly environment and try to save earth from pollution.

Keywords: Green Product, FMCG, Green Marketing, status symbol, harmful for society, harmful for health, price factor and availability

Paper Id: 373

Published On: 2016-11-15

Published In: Volume 4, Issue 6, November-December 2016

Cite This: A Study of the Factors which Influence Consumers towards Green Fast Moving Consumer Goods (FMCG) - Dr C K Tiwari, Namita - IJIRMPS Volume 4, Issue 6, November-December 2016. DOI 10.17605/OSF.IO/YWFJ4

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